Video Instructions

The 60K/mo video formula.

Please read carefully.

#1 Setup

1) Horizontal format:

However, ideally, also record a vertical version. (The more content, the better.) Having both versions allows us to split-test and let the market decide which one’s better.

2) MOST IMPORTANT(!!!): The model should take up most of the frame and be positioned near the visual center — our main goal is to help viewers visualize themselves lying there. (The most common mistake people make is to focus way too much on the presenter. Truth is, people don’t care about the presenter; they simply want to see what the treatment itself looks like.)

3) The 3 Core Elements:

1) Background – Clean, simple, aesthetic, visually appealing. Not too busy, no messy cables. Try to give it that “red light glow” by (slightly) dimming the other lights.

2) Model – Important: Focus the camera on the model. We must have a female lying on the table. Ideally, someone who’s a little bigger (since that’s our target audience).

3) Presenter – Ideally, whoever does the upselling should do this (*increases backend sales conversion rates)

4) OPTIONAL (based on new data): Our highest-performing videos are filmed with someone holding the camera (instead of using a static tripod) and making slow, intentional movements while staying focused on the person lying on the table.

The camera should remain centered on the model receiving the treatment, but gently pan or move closer when different body areas are mentioned. (For example, when the presenter talks about targeting the stomach, arms, thighs, or other areas, the camera should naturally move to highlight that specific part of the body.)

If the presenter is not talking about a specific body area, the camera can remain still and focused on the model.

#2 Script

Click the button below to access the script:

#3 Examples

Final Note:

As long as you create a proven version as described above, feel free to also come up with your own video idea and script 🙂